Hyundai and Rhys Millen Racing Remain Partners

What comes to mind when we say the word racing? Is it race fuel, expensive cars, fans, and checkered flags?   There are many types of racing, and Formula Drift is just one among them, and while you're still vying for first place, the way in which you go about achieving that is a little different.  It all comes down to style and execution.

Formula Drift is an motorsport series that, as the name suggests, has drivers drifting around intense courses with precise accuracy. And Murdock Hyundai Salt Lake is very excited that the2012 Hyundai Gensis Coupe will once again be among the competitors, and hopefully leading the pack. Another champion of the Genesis Coup in this motor sport is Rhys Millen Racing. Actually, this relationship extends back three years as Rhys Millen Racing has provided a Genesis Coupe for Hyundai to race in the Formula Drift series.

Now like with all race cars, this Genesis Coupe is not going to be something you could exactly buy off the lot. Modifications have been made by the 2 partners to ensure the Genesis Coup performs at its absolute peak. The Formula Drift Genesis Coupe packs more than 600 horsepower in order to ensure that it's able to maneuver as precisely as possible. While modifications are heavy, its highly impressive that the stock engine block or heads were not replaced.

"It's thrilling when a driver of Rhys Millen's caliber combines tire-smoking power with surgical drifting precision," explains Steve Shannon, vice president of marketing, Hyundai Motor America. "Formula Drift is the best race-fan oriented example of extreme car-control driving. It's also the best competitive arena for us to highlight the rear-drive power and handling finesse of the new Genesis Coupe."1

Murdock Hyundai Salt Lake, located at 3711 S. State Street Salt Lake City, UT 84115, will be keeping a close eye on the 2012 Formula Drift season. You can be sure we will be posting all of the latest updates here.

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